"The way to influence your brand is from the inside out, starting with the truth about your organization. At the deepest emotional level, what is your organization? What's its higher purpose? What are its farthest-reaching possibilities?
Branding inspired by the truth will live throughout your operations. It's authenticity will be evident to everyone it touches. They'll recognize it as both honest and meaningful. They'll believe it, remember it, and act on it."
Branding According to Frank
Your organization will know itself better when it gets to know me.
That's what I do: help organizations define themselves, which enables them to articulate their vision, their point of difference, both within and without.
This empowers employees to embrace the vision, so they can consistently share it with customers - in person and through communications.
The result is greater customer loyalty, better word-of-mouth buzz and more new customers gained with less effort.
Profits increase. Productivity increases. Employee morale and satisfaction improve. Turnover slows.
I'll stop there, before I strain my credibility by compiling a list of hypothetical benefits leading all the way to world peace.
The point being: what I've described here is realistically within reach of any organization. It doesn't take long. But it requires effort: hard work on my part initially, then continued discipline on yours.
Learn the four simple steps to finding your inner brand.
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